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Kragen is a retailer, not a manufacturer. They generally carry name brand products (the east coast store name is Pep Boys and they carry Raybestos).
Warrantees, other than the minimum required by local laws, is insurance. The better the coverage, the more likely the insurer (manufacturer) will have to pay out, the more it costs.
A 5 year battery and a 7 year battery from the same manufacturer are most likely identical in construction. Now guess which one you pay more for, and why.
Parts like mufflers are different. The warranty is for as long as YOU own the car, and they're banking that most cars will have been sold when the next muffler is needed. It's great for sales.
Lifetime brake pads (which I've been using for many years) are probably the company's top-of-the-line goods. If it's a known brand, they're not putting their name on sub-standard brake parts.
Unless your car is really good on pads or you don't expect to have it long, spending the extra $7 means the next round is on them...and the next...and the next. Just save your receipt.
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