Hello Everyone :-)

My name is Matt; I drive a 1991 Volvo 740 Sedan. I am a student at the University of North Texas in Denton, Tx.

Anyway; I have to make a speech for a communications class of mine and as part of it; I need a visual aid. I've been searching all day for the advertisement of the Volvo being runover by the Monster Truck; but just can't seem to find it anywhere.....

Does anyone happen to know of a website that has it; or have their own scanned copy of it? If so; please post it or e-mail me....thank you!

Matt,

here are two tips that you want to give a try:

The University of Texas has a tremendous department called "Advertising Research Resource Center". They have a publication called ADVERTISING AGE and on 11/12/90 there was an article written by Raymond Serafin & Gary Levin titled "Ad Industry Suffers Crushing Blow". That article was on p.1

Lastly, there is an ad agency called GOWLING LAFLEUR HENDERSON LLP. On July 20, 1998 they published a report "There is a fine line between enhancement and deceit". Their publication is called STRATEGY MAGAZINE.

The link is: www.golwings.com/resources/publications.asp?showWhat=684

Well, good luck! Hope you find what you are looking for. When I was in grad school research was my favorite thing to do!

Yannis

Hi,

Just a typo in the URL for the Gowlings site... it should read...

www.gowlings.com/resources/publications.asp?showWhat=684

It must be a Monday thing...

Yeah, I know...what can I say?

Yannis

I highly doubt that you'll find that as Volvo got themselves in trouble over that particular commercial. It was done publically and those who saw it also saw that those who made made the commercial used additional wood support inside the car so that it could handle the added weight.