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Volvo in Super Bowl XXXII[ALL/1988] posted by Bruce McKellar on
Wednesday, 21 January 1998, at 12:37 a.m.
Read in Monday's USA Today, that Volvo will be one of only two auto marketers advertising during Super Bowl XXXII. The ad is for Volvo Trucks and is centered around an old dirver named Gus, who offers "pearls of wisdom" about driving. (safe driving)?
Hope the commercial is good; this year, the AVERAGE price per minute of advertising is $2.6 million.